58204My business Guru, Seth Godin, talked today about value of things.

He used this example:
” A $400 bottle of water is too expensive to just about everyone, even to people with more than $500 in the bank. They have the cash, but they sure don’t want to spend it, not on something they think is worth less than it costs.”

How very true. And how many ways do different people manage the mental work of purchase? As Seth points out, ‘worth’ to one person means something else entirely to another.

If I said to you that you can buy 3ooo litres of purified alkaline hydrogen water, delivered home, you’d probably say no because you’d wonder where to put it, how to drink it and whether you dog might drown in it. The price might be important, and the actual value in the market for that amount of water in individual bottles is around 00!But buying an UltraStream/” title=”UltraStream”>UltraStream/” title=”UltraStream”>UltraStream/” title=”UltraStream”>UltraStream/” title=”UltraStream”>UltraStream/” title=”UltraStream”>UltraStream/” title=”UltraStream”>UltraStream/” title=”UltraStream”>UltraStream/” title=”UltraStream”>UltraStream/” title=”UltraStream”>UltraStream/” title=”UltraStream”>UltraStream that uses your tap to convert the same amount of water into the elixer of alkaline hydrogen water, when a filter will produce over 3000 litres without wasting nary a drop at $199.

How does the mind work out NOT to order one immediately?