When a company 100 times larger than your company sends you a cease and desist letter, you have to take notice. Daniel Birnbaum, CEO of SodaStream, got one recently for using empty CocaCola cans – amongst other cans and bottles in a display showing how much waste is averted using SodaStream.
The article raised all sorts of good points, including whether a company has legal rights over a brand logo on a thrown away can. It seems they do.
Birnbaum is standing firm; a true David and Goliath conflict as he takes his display from airport to airport across America.
Good for him. I wish I’d thought of it first.